BeautyGraph carries 28.0M verified Dove buyers in the US across 2 purchase segments, plus the competitor, co-purchase, and switcher intelligence an advertiser or agency needs to plan media around them. Every audience below is live and activatable on The Trade Desk and 70+ platforms.
Purchase-verified, not modeled. Parent company: Unilever.
Bar And Liquid Soap Category
verified buyers
Underarm Deodorant Category
verified buyers
Brands competing for the same baskets, each with its own live buyer segment. Run switch campaigns against them, or defend against theirs.
Softsoap 18.7MDial 17.9MOlay 8.5MSecret 3.9MIvory 3.8MOld Spice 3.2MRight Guard 939KTop co-purchase categories by penetration of the Dove buyer base (statistical confidence shown). This is where your media budget finds them.
| Category | Buyer overlap | Confidence |
|---|---|---|
| Bar And Liquid Soap | 101% | 1.01 |
| Baked Bread | 100% | 1.00 |
| Chocolate Candy | 98% | 0.98 |
| Nonchocolate Candy | 94% | 0.94 |
| Bath Tissue | 92% | 0.91 |
| Breakfast Meat | 87% | 0.87 |
Skydeo's BeautyGraph carries 28.0M verified Dove buyers in the US, measured from purchase signals rather than surveys or modeled interest. The total spans 2 purchase segments covering the categories Dove competes in. Counts are addressable audience estimates, refreshed as purchase data updates.
Dove buyer segments are live, syndicated audiences. Push them through SAM (sam.skydeo.com), The Trade Desk, or any of 70+ connected platforms and activate across programmatic display, CTV, social, and retail media. The same segments work for retention campaigns by Dove or conquest campaigns by competitors.
In the purchase graph, Dove shares shelf categories with Dial, Ivory, Olay, Old Spice, Right Guard. Each competitor also has a verified buyer segment in BeautyGraph, which makes head-to-head conquest and switcher campaigns plannable with real counts instead of guesses.
Dove buyers show heavy co-purchase into bar and liquid soap, baked bread, chocolate candy, nonchocolate candy. That matters for media planning: the most efficient place to reach them is often retail media and everyday-basket contexts, not just beauty editorial.
No. BeautyGraph is built by Skydeo from independent, verified purchase signals. It is not affiliated with, sourced from, or endorsed by Dove or Unilever. Brand names identify the buyer audiences the data describes.
BeautyGraph is independent and not affiliated with or endorsed by Dove or Unilever. Counts are addressable US audience estimates from Skydeo's purchase graph, August 2026.
Get the full buyer profile, competitor overlap analysis, and platform push, usually same week.
Activate on SAM Or explore all 70+ activation platforms.