The beauty audience graph, beyond the store's four walls

Retail loyalty data ends at the front door. BeautyGraph maps how America actually shops beauty: store visits, verified purchases, brand loyalty, and who is about to switch, ready to activate on The Trade Desk and 70+ other platforms.

423Beauty Segments
4.3MUlta Customers
2.1MSephora Customers
74Platforms
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Sephora vs. Ulta: Two Beauty Americas

49% of Sephora customers also shop Ulta. Only 24% of Ulta customers shop Sephora. See the full bake-off, built from verified purchase data.

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Browse the beauty graph

Store visits, verified purchases, personas, contextual, and in-market signals, refreshed continuously and deployable everywhere you buy media.

Run beauty retail media?

You built the best first-party graph in beauty. We built the graph of everything outside it: acquisition audiences, cross-shop intelligence, and privacy-safe offsite activation.

Partner with BeautyGraph

Growing a DTC skincare or telehealth beauty brand?

Concern-based propensity audiences, verified premium skincare buyers, and telehealth-comfortable consumers, built for efficient customer acquisition beyond saturated social.

BeautyGraph for DTC

Need a custom beauty audience?

We build custom and lookalike segments on request, live in your DSP seat in days, not weeks.

Activate on SAM