Data stories from the BeautyGraph: retailer bake-offs, category deep-dives, and seasonal shopper intelligence, built from verified purchase and store-visit data.
6.4M verified beauty-store customers. One lopsided overlap. The bake-off that shows why reaching one retailer's audience is not reaching beauty.
Flagship insight36 beauty and personal care brands ranked by verified buyer reach. Unilever 35M+, P&G 25M+, L'Oreal Group 15M+. Who really owns the aisle.
New: August 2026L'Oreal Paris, Maybelline, Garnier, and the co-purchase finding that says mass beauty media belongs in the grocery basket.
Brand deep-diveNew bake-offs and category deep-dives publish monthly. Want your brand analyzed first? Ask us.
The same engine behind these stories can profile your customers, your competitors', and the gap between them.
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