Home / Brands / Head & Shoulders

Marketing to Head & Shoulders Buyers

BeautyGraph carries 2.8M verified Head & Shoulders buyers in the US across 1 purchase segment, plus the competitor, co-purchase, and switcher intelligence an advertiser or agency needs to plan media around them. Every audience below is live and activatable on The Trade Desk and 70+ platforms.

Head & Shoulders buyer segments

Purchase-verified, not modeled. Parent company: P&G.

2.8M

Shampoo And Conditioner Category

verified buyers

The conquest map

Brands competing for the same baskets, each with its own live buyer segment. Run switch campaigns against them, or defend against theirs.

Suave 3.2MGarnier 2.6MTresemme 1.9MLoreal 1.5M

What Head & Shoulders buyers also buy

Top co-purchase categories by penetration of the Head & Shoulders buyer base (statistical confidence shown). This is where your media budget finds them.

CategoryBuyer overlapConfidence
Baked Bread100%1.00
Bar And Liquid Soap99%0.99
Chocolate Candy98%0.98
Nonchocolate Candy94%0.94
Bath Tissue92%0.92
Breakfast Meat87%0.87

Four plays for Head & Shoulders

  • Retention: reach verified Head & Shoulders buyers with replenishment, launch, and cross-sell messaging.
  • Conquest: target competitor buyer segments at the moment their category need recurs.
  • Expansion: follow the co-purchase table above into retail media and everyday-basket contexts.
  • Switcher defense: category switcher segments flag buyers most likely to leave. Reach them first.

Frequently asked questions

How many people buy Head & Shoulders?

Skydeo's BeautyGraph carries 2.8M verified Head & Shoulders buyers in the US, measured from purchase signals rather than surveys or modeled interest. The total spans 1 purchase segment covering the categories Head & Shoulders competes in. Counts are addressable audience estimates, refreshed as purchase data updates.

How can advertisers reach Head & Shoulders buyers?

Head & Shoulders buyer segments are live, syndicated audiences. Push them through SAM (sam.skydeo.com), The Trade Desk, or any of 70+ connected platforms and activate across programmatic display, CTV, social, and retail media. The same segments work for retention campaigns by Head & Shoulders or conquest campaigns by competitors.

Which brands compete with Head & Shoulders for the same buyers?

In the purchase graph, Head & Shoulders shares shelf categories with Garnier, Loreal, Suave, Tresemme. Each competitor also has a verified buyer segment in BeautyGraph, which makes head-to-head conquest and switcher campaigns plannable with real counts instead of guesses.

What else do Head & Shoulders buyers purchase?

Head & Shoulders buyers show heavy co-purchase into baked bread, bar and liquid soap, chocolate candy, nonchocolate candy. That matters for media planning: the most efficient place to reach them is often retail media and everyday-basket contexts, not just beauty editorial.

Is this data from Head & Shoulders or its parent company?

No. BeautyGraph is built by Skydeo from independent, verified purchase signals. It is not affiliated with, sourced from, or endorsed by Head & Shoulders or P&G. Brand names identify the buyer audiences the data describes.

BeautyGraph is independent and not affiliated with or endorsed by Head & Shoulders or P&G. Counts are addressable US audience estimates from Skydeo's purchase graph, August 2026.

Activate the Head & Shoulders audience

Get the full buyer profile, competitor overlap analysis, and platform push, usually same week.

Activate on SAM Or explore all 70+ activation platforms.