BeautyGraph carries 3.7M verified Pantene buyers in the US across 2 purchase segments, plus the competitor, co-purchase, and switcher intelligence an advertiser or agency needs to plan media around them. Every audience below is live and activatable on The Trade Desk and 70+ platforms.
Purchase-verified, not modeled. Parent company: P&G.
Shampoo And Conditioner Category
verified buyers
Hair Spray And Hair Styling Product Category
verified buyers
Brands competing for the same baskets, each with its own live buyer segment. Run switch campaigns against them, or defend against theirs.
Suave 3.2MGarnier 2.6MTresemme 1.9MTresemme 1.9MLoreal 1.5MGarnier 1.4MSuave 1.0MLoreal 602KTop co-purchase categories by penetration of the Pantene buyer base (statistical confidence shown). This is where your media budget finds them.
| Category | Buyer overlap | Confidence |
|---|---|---|
| Baked Bread | 100% | 1.00 |
| Chocolate Candy | 98% | 0.98 |
| Bar And Liquid Soap | 98% | 0.98 |
| Nonchocolate Candy | 94% | 0.94 |
| Bath Tissue | 92% | 0.92 |
| Breakfast Meat | 88% | 0.88 |
Skydeo's BeautyGraph carries 3.7M verified Pantene buyers in the US, measured from purchase signals rather than surveys or modeled interest. The total spans 2 purchase segments covering the categories Pantene competes in. Counts are addressable audience estimates, refreshed as purchase data updates.
Pantene buyer segments are live, syndicated audiences. Push them through SAM (sam.skydeo.com), The Trade Desk, or any of 70+ connected platforms and activate across programmatic display, CTV, social, and retail media. The same segments work for retention campaigns by Pantene or conquest campaigns by competitors.
In the purchase graph, Pantene shares shelf categories with Garnier, Loreal, Suave, Tresemme. Each competitor also has a verified buyer segment in BeautyGraph, which makes head-to-head conquest and switcher campaigns plannable with real counts instead of guesses.
Pantene buyers show heavy co-purchase into baked bread, chocolate candy, bar and liquid soap, nonchocolate candy. That matters for media planning: the most efficient place to reach them is often retail media and everyday-basket contexts, not just beauty editorial.
No. BeautyGraph is built by Skydeo from independent, verified purchase signals. It is not affiliated with, sourced from, or endorsed by Pantene or P&G. Brand names identify the buyer audiences the data describes.
BeautyGraph is independent and not affiliated with or endorsed by Pantene or P&G. Counts are addressable US audience estimates from Skydeo's purchase graph, August 2026.
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