L'Oreal Group's US mass portfolio, L'Oreal Paris, Maybelline, and Garnier, adds up to roughly 15 million verified buyers in the BeautyGraph. Here is what the purchase graph knows about them, and the one finding that should change where mass beauty media runs.
Each is a separate, activatable purchase segment. Together, with Garnier styling and adjacent lines, the portfolio reaches 15M+ verified buyers.
Run L'Oreal buyer segments through the Skydeo affinity engine and the co-purchase pattern is unmistakable: over 90% of L'Oreal buyers are also verified buyers of everyday grocery staples, baked bread (99%), chocolate candy (98%), bar soap (98%), bath tissue (92%), all at 0.9+ statistical confidence.
Mass beauty is bought alongside the weekly shop. The most efficient place to reach a L'Oreal Paris, Maybelline, or Garnier buyer is not beauty editorial. It is retail media networks, commerce-adjacent CTV, and everyday-basket contexts. Your buyer is standing in the bread aisle.
Brand-level purchase segments from Skydeo's ShoppingGraph; co-purchase penetration from the Skydeo Insights affinity engine (pairwise overlap across 191M scored segment pairs), deduplicated to distinct segment pairs, August 2026. Counts are addressable US audience estimates. BeautyGraph is independent and not affiliated with or endorsed by L'Oreal.
Buyer scale, co-purchase behavior, conquest paths, and cross-sell gaps, for any beauty portfolio.
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