Individuals who are in-market for home hair color products such as L'Oreal Preference, Clairol Natural Instincts, Revlon Colorsilk, or Nice 'n Easy.
Individuals who are in-market for home hair color products such as L'Oreal Preference, Clairol Natural Instincts, Revlon Colorsilk, or Nice 'n Easy. It is part of the BeautyGraph In Market taxonomy (full path: BeautyGraph > In Market > Personal Care > Hair Color).
Individuals who are in-market for home hair color products such as L'Oreal Preference, Clairol Natural Instincts, Revlon Colorsilk, or Nice 'n Easy. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.
It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.
The data rate is $1.00 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.
Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.
Get “Hair Color” live in your DSP seat, or build it yourself in Skydeo Audience Manager.
Activate on SAMPrefer a human? Email beautygraph@skydeo.com