Devices that reside in a county where beauty supply (e.g. Sephora, Ulta Beauty) visitation activity has reached a year-over-year foot traffic threshold of 90% or greater.
Devices that reside in a county where beauty supply (e.g. Sephora, Ulta Beauty) visitation activity has reached a year-over-year foot traffic threshold of 90% or greater. It is part of the BeautyGraph More Beauty Signals taxonomy (full path: BeautyGraph > Pandemic > Social Distancing > Foot Traffic Increase > Beauty Supply).
Devices that reside in a county where beauty supply (e.g. Sephora, Ulta Beauty) visitation activity has reached a year-over-year foot traffic threshold of 90% or greater. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.
It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.
The data rate is $0.60 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.
Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.
Get “Beauty Supply” live in your DSP seat, or build it yourself in Skydeo Audience Manager.
Activate on SAMPrefer a human? Email beautygraph@skydeo.com