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Shops for Beauty Products Primarily Online Audience Segment

People who are likely to shop for and purchase beauty products primarily online. Keywords, makeup, lipstick, mascara, eye shadow, skin care, facial, hair care visit asterisks.com for custom or additional segments.

$1.56CPM
Purchase DataCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the Shops for Beauty Products Primarily Online audience segment?

People who are likely to shop for and purchase beauty products primarily online. Keywords, makeup, lipstick, mascara, eye shadow, skin care, facial, hair care visit asterisks.com for custom or additional segments. It is part of the BeautyGraph Purchase Data taxonomy (full path: BeautyGraph > Purchase Behaviors > Online Shoppers > Shops for Beauty Products Primarily Online).

Who is included in this audience?

People who are likely to shop for and purchase beauty products primarily online. Keywords, makeup, lipstick, mascara, eye shadow, skin care, facial, hair care visit asterisks.com for custom or additional segments. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the Shops for Beauty Products Primarily Online segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.56 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.

Activate this audience

Get “Shops for Beauty Products Primarily Online” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SAMPrefer a human? Email beautygraph@skydeo.com