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13 to 18 months ago Audience Segment

The last date on which these people were observed to purchase fashion accessories and beauty products.

$0.94CPM
Purchase DataCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the 13 to 18 months ago audience segment?

The last date on which these people were observed to purchase fashion accessories and beauty products. It is part of the BeautyGraph Purchase Data taxonomy (full path: BeautyGraph > Purchase Behaviors > Purchases > Accessories and Beauty Products > Recency > 13 to 18 months ago).

Who is included in this audience?

The last date on which these people were observed to purchase fashion accessories and beauty products. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the 13 to 18 months ago segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $0.94 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.

Activate this audience

Get “13 to 18 months ago” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SAMPrefer a human? Email beautygraph@skydeo.com