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Other Brands Audience Segment

People who buy off brand soap and body wash

$1.00CPM
Purchase DataCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the Other Brands audience segment?

People who buy off brand soap and body wash It is part of the BeautyGraph Purchase Data taxonomy (full path: BeautyGraph > ShoppingGraph > CPG Household Supplies > Soap & Body Wash Category > Other Brands).

Who is included in this audience?

People who buy off brand soap and body wash The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the Other Brands segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.00 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.

Related segments

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Activate this audience

Get “Other Brands” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SAMPrefer a human? Email beautygraph@skydeo.com