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Macy's - The Beauty and Personal Care Department logo

Macy's - The Beauty and Personal Care Department Audience Segment

Top performing buyers in the US showing a very strong propensity to purchase the brands and products that best match the retail assortment of The Beauty and Personal Care Department of Macy's. Skydeo ShoppingGraph segment based on purchase history, propensity and intent to purchase scoring.

$0.50CPM
Purchase DataCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Logos are trademarks of their respective owners, shown for identification only. This audience segment is built by Skydeo and is not affiliated with or endorsed by the brand shown.

Frequently asked questions

What is the Macy's - The Beauty and Personal Care Department audience segment?

Top performing buyers in the US showing a very strong propensity to purchase the brands and products that best match the retail assortment of The Beauty and Personal Care Department of Macy's. Skydeo ShoppingGraph segment based on purchase history, propensity and intent to purchase scoring. It is part of the BeautyGraph Purchase Data taxonomy (full path: BeautyGraph > ShoppingGraph > Retail Store > Macy's - The Beauty and Personal Care Department).

Who is included in this audience?

Top performing buyers in the US showing a very strong propensity to purchase the brands and products that best match the retail assortment of The Beauty and Personal Care Department of Macy's. Skydeo ShoppingGraph segment based on purchase history, propensity and intent to purchase scoring. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the Macy's - The Beauty and Personal Care Department segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $0.50 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.

Related segments

EDC SkincareShoppingGraph › Retail StoreNORDSTROM - The Beauty and Personal Care DepartmentPurchase Behaviors › Retail StoreNORDSTROM - The Beauty and Personal Care DepartmentShoppingGraph › Retail Store

Activate this audience

Get “Macy's - The Beauty and Personal Care Department” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SAMPrefer a human? Email beautygraph@skydeo.com