Light Spenders Audience Segment

People who spend least at beauty stores, relative to all observed customers. It is part of the BeautyGraph Transactions taxonomy (full path: BeautyGraph > Transactional > Specialty Retail > Beauty Stores > Spend > Light Spenders).

People who spend least at beauty stores, relative to all observed customers. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “BeautyGraph” in your platform's audience marketplace, or email beautygraph@skydeo.com and we will push it directly to your seat.

The data rate is $1.88 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Yes. BeautyGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email beautygraph@skydeo.com with your campaign goal.